Game of Thrones:
Legends
Match-3 RPG Mobile Game
Zynga
2022 - 2025
Role
Senior Product Manager.
Founding product member and 2nd product hire on the team; developed the game from initial concept to global launch.
Directed LiveOps and product evolution to drive long-term engagement and revenue post-launch.
Context
IP-based Match-3 RPG developed in collaboration with Warner Bros.
Surpassed 10M+ downloads within the first month of launch. (July 2024)
Game Overview
Game of Thrones: Legends is a premier F2P Match-3 RPG designed for mid-core players. It invites fans to relive iconic franchise moments, collect legendary characters, and master strategic team-building in a competitive landscape.
Monetization System
I led the design of the core monetization ecosystem, including the summoning (Gacha) mechanics, character progression, and storefront architecture. I managed ongoing economic balancing and data-driven adjustments to ensure long-term ecosystem health and revenue growth.
Character Collection and Progression
Summoning System
Store and Offers
