Generative Designer
Autodesk Summer Intern Project
UX Research, 3D Generative Design
2019
Role
Owner, UXR and Product Strategy recommendation
Context
12 week individual internship project
Autodesk Strategic Foresight & Autodesk Foundation
Productization research across Industrial Design, Architecture and Media
*Only overview and general methodologies are to be shared about this research. Specific findings and recommendations are not available externally.
**All contents on this page are properties of Autodesk.
RESEARCH
QUESTION
As a customer company, how can Autodesk bring along our users in an age of human machine co-creation, to help them become future "Generative Designers"?
This research aims to understand the needs, workflows, and pain points of Autodesk Generative Design users. Research was conducted in the format of intensive 1:1 interview, usability test and task observation.
RESEARCH
SCOPE
This research covers:
3 main verticals
Industrial Design & Manufacturing
Architecture, Engineering and Construction
Media and Entertainment
9 products/projects
e.g. Fusion 360, JPL Lander
22 stakeholders
with a wide range of:
Functionality (design/engineering/business)
Geography (SF/NYC/Toronto)
Industry(PD&M/AEC/M&E)
Findings from the research was methodologically synthesized and validated among the product research team.
Insights and recommendations were delivered in a 45-min presentation to multiple Autodesk internal groups.
Topics covered in recommendations include: UX flow, feature, branding, competitive strategy and future research.
RESEARCH
DELIVERABLE
Excerpted workflow analysis from the representation
