PROBLEM
Roughly 740,000 households in Massachusetts qualify for low-income benefits, but are not fully enrolled.
That equates to over $930,000,000 in unused benefits each month.
Applying to benefits is confusing and complex. The MA public benefits span some 20 websites and 126 pages. Users lack the motivation to find out how much they qualify for, not to mention application.
(Mass Legal Services, 2019)
(Nchako, 2018)
SOLUTION
What if, instead of navigating the tangled bureaucratic web of benefit organizations, the users could log into a single platform and receive a comprehensive benefit assessment in under 15 mins?
RESEARCH
We conducted 18 rounds of in-person stakeholder interview, shadowing and on-site observation to better understand the community we were designing for.
Places we visited included Boston Mayor Office, Economic Mobility Lab, food pantries, low-income community supports, public libraries, hospitals and more.

Stakeholder Landscape
Based on our stakeholder research, we decided inForm to be a website available on both desktops and smartphones, with shortcut to be featured in public library and public housing computer labs.
DESIGN:
Information
inForm includes the major seven Massachusetts benefits:
1. Supplemental Nutrition Assistance Program (SNAP)
2. Healthy Incentives Program (HIP)
3. Massachusetts Low - Income Home Energy Assistance Program (MLIHEAP)
4. Massachusetts Rental Voucher Program(MRVP)
5. Massachusetts Earned Income Credit(MEITC)
6. Transitional Aid to Families with Dependent Children(TAFDC)
7. Women, Infants & Children(WIC)
We went through the application process of all seven benefits, and were able to narrow down the amount of screening questions significantly across benefits.

The user experience of inForm has two main steps:
1. Benefit Eligibility Determination
2. Benefit Pre-Enrollment
with recycled user input and automated content to create a more efficient, friendly experience.
DESIGN:
UX & UI

System Flow
Complete UX Flow

UI Design
Design Principle: Simplicity + Guidance

We implemented the functional prototype in HTML, CSS and Javascript, with added encrypted logging for tracking used in user testing.
DESIGN:
Technical &
Testing

After distributing flyers with QR code at three participating food pantries,
we observed the following average results among the 21 users:
6.5mins
time to finish eligibility task
$856/month
potential benefit discovered
100%
navigation success rate
Collaborative project with
Taylor Greenberg Goldy, Jacob Schonberger and Mia Zaidan